Return on Investment (ROI) from SEO can be measure in sales growth via the website, this can also be affected by seasonal trends and a new product from a competitor. Explaining what SEO is to senior management without proof and knowing that it is not overnight but a longer term task can take some convincing.
Search engine rankings will be affected by competitors as they work on there SEO to try to counteract your efforts.
When forecasting growth over the next 12 months the following points should be taken into account:
- Seasonal affected trends
- Competitors product launches
- Search engine algorithm updates
Let us help keep the competitive edge by producing an SEO plan for long term traffic growth.